Barry Coziahr shows us, "How to get started with Proven Marketing and Lead Generation" in this replay.
You never know if your marketing is going to work. Many times you are rolling dice with your money. Expert Barry Coziahr, of PostcardMania.com will give you the edge needed to really get started. Your job as a Marketer can be overwhelming and confusing especially when you consider the choices which include but definitely are not limited to Television, Radio, Mailing, Social Media, Podcasting and more. There are equally as many distractions when it comes to marketing. It is important to document the steps and pieces of the puzzle in order to make them all come together.
Barry Coziahr with postcardmania.com will guide us through many aspects of marketing:
- What is a lead?
- What do the averages show?
- How to pinpoint your target market
- Where to find a mailing list and the questions you MUST ask!
- What are the five types of mailing lists and how can they change your sales?
- Direct Mail Design - Design with your recipient in mind. What product or service does this solve for them?
- The many ways to target a demographic
- What does lead follow up look like?
What are the 10 important elements of an effective postcard?
Barry Coziahr will cover these in detail with graphics that will really make you understand the importance of every one of these elements!
- A Clear and bold headline (8/10 people read headlines first. 2/10 read the rest)
- A graphic that supports the message
- Color that pops
- Subheads that lead into text
- Benefits, benefits, benefits - Is there a difference between features and benefits?
- The offer - Is it a good or bad offer and why? What is the ultimate offer? (money off is preferable to percentage off)
- Company Name and Logo
- Return Address
- Contact Information
- Call to Action
At what point is the largest amount of sales REALLY made?
Barry Coziahr will discuss this with us in depth. This is really an eye opening presentation and Barry has done an amazing job. If you are considering marketing for your brick and mortar business, consider reaching out to PostcardMania.com.
February 14th, 2017 - Virtual Networking Replay.
About Barry Coziahr-
As PostcardMania’s National Speaker and Marketing Specialist, Barry Coziahr is a sought-after speaker, educator and marketing consultant specializing in small businesses. He is also the host of the small business podcast Real Live Marketing, ranked as a new and notable podcast by iTunes in 2014.
Barry has trained and consulted more than 10,000 small business owners and delivered over 1,000 seminars and workshops to small businesses across the United States. His presentations demonstrate proven marketing tactics using real-world examples and case studies to help small businesses and nonprofits market themselves successfully.
Barry has presented on behalf of Chambers of Commerce, The U.S. Small Business Administration, The National Council of Jewish Women, Service Corps of Retired Executives (S.C.O.R.E) and many other groups and associations that support small business.
As a key figure in PostcardMania’s Small Business Education department, Barry is positioned to continue and expand his mission to give small businesses the marketing tools they need to grow and prosper. PostcardMania is the only postcard marketing company that uses proven results from the campaigns of over 73,000 businesses to help their clients succeed.
Get the marketing manual by Joy Gendusa HERE!
Connect with Barry Coziahr-
Barry does offer a significant discount in this replay. I am unsure how long this will be offered. When you reach out to Barry, please let him know that NetworkLIVEvirtually.com sent you!
Barry's recommended author
Join our next Network LIVE Virtually event. Register Below!
Tuesday 1 PM
To see upcoming guests, click HERE.
Please visit our sponsor-
We have created a Virtual Networking environment second to none. Utilizing ZOOM, we are able to see and hear each other as well as screenshare for presentations. Yes video cameras are on so be sure to bring your best smile. Our groups are limited to 25 people per session. Arrive early to get your seat.