You've set up your business and decided on your giveaway to attract potential clients. What's next?
A dynamic Landing Page - of course!
A landing page is a web page that allows you to capture information about a visitor through various means. The most important item is capturing the visitors email address through a lead-capture form. Many call it a conversion form. You can also use analytics as well as tracking like FaceBook pixels. We are not going to cover any of that in this post. Our goal is simply to help you create a dynamic landing page that will allow you to capture an email address from a visitor and then you may create various types of follow up with and turn them into a potential client or customer down the road.
You will want to create your landing page to target a particular audience using items such as traffic from an email campaign promoting a particular ebook, or people that have clicked on your ad. Your landing page should be built to allow visitors to download your content offers, whether it be FREE items such as ebooks, or whitepapers. They may also redeem other marketing offers such as free trials, demos, or coupons for your product or service. In some instances you may want them to join your webinar where you may be selling a product or service. Creating landing pages gives your visitors an opportunity to get a sneak peak of what you, your product or company has to offer and should entice them to want more information, thereby leaving an email address and converting them into a potential lead, while also capturing other important information.
Key Components of a dynamic Landing Page
To give yourself the best chance to find and convert those leads, it is important to include all the key components of a landing page.
- Headline: The headline is the first thing visitors will likely see when they 'land' on your landing page. Great landing pages have a headline that sums up the offer as clearly and concisely as possible, and answers the following question, "What will visitors who "land" on this page receive?"
- Copy: The text (also known as the copy), on a landing page should explain the value of your offer clearly and simply. You want to be sure it compels the visitor to leave their email address or complete the purchase. Use Bullet points to demonstrate clear offers or takeaways. Break up large blocks of text, and keep it brief and to the point.
- Keywords: As with any inbound marketing content, keywords should be used in all of the top SEO spots such as the page title, headers, and page text to optimize it for search engines.
- Social Sharing Buttons/Links: If visitors think your offer is valuable enough they may want to share it with others. These links enable visitors to easily share, extending the reach of your landing page beyond just your network.
- Hidden Navigation: If the landing page is actually on your website you will want to keep any top/side navigation bars hidden. This will minimize distractions, decrease your bounce rate, and increase the chances that visitors will stay on the page and convert.
- Lead-Capture/Conversion Form: This is the most critical component of any landing page. This is where page visitors submit their information in exchange for the offer or purchase, adding them to your list of potential sales or leads.
- Image: Relevant Images give visitors a tangible idea of what they'll receive and make your landing pages much more visually appealing.
This is why I like Landing Page Monkey. All of the desirable elements are easily incorporated and you have the ability to add video!
Take a look at how Landing Page Monkey works!